LAB Mktg
Lisa Bailey
Marketing Executive | Fitness, Sleep & Wellness | Growth Strategist & Brand Storyteller
About LAB Mktg
My Passion
I’m a marketing executive who turns purpose into performance—and has fun doing it. I’ve helped wellness, sleep, and fitness brands grow fast, stand out, and scale smart.
From leading $250M+ media portfolios to launching breakthrough campaigns, I bring strategic firepower and executional rigor. I love collaborating with bold leaders to spark demand, boost revenue, and build brands that win—across channels and over time.
Big-picture thinker. Results-obsessed. Always ready to roll up my sleeves.
Hello
Let's build smarter together
Today, I'm focused on working with mission-driven health & wellness brands - whether in a leadership role or as a strategic advisor. I bring deep experience in omni-channel marketing, brand storytelling, and performance strategy, and I love helping companies make real impact on people's lives.
Areas of Expertise
Sleep and Recovery
Fitness and Performance
Fitness and Performance
At Sleep Number, I led national media, analytics, and branded content strategies that helped position sleep as the foundation of health, fueling consistent double-digit revenue growth.
Fitness and Performance
Fitness and Performance
Fitness and Performance
At NordicTrack, I directed marketing for 200+ retail locations and drove product innovation rooted in consumer needs — including the iconic NordicTrack Skier.
Wellness and Lifestyle
Fitness and Performance
Wellness and Lifestyle
For over 3 decades my passion has been on purpose-driven brands, crafting marketing roadmaps that align brand values with wellness-centered growth strategies.